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Sideshow Collectibles joins with Hasbro
and Lucasfilm Ltd.
Westlake Village, CA - July 14th, 2005 - Sideshow Collectibles
announced today the acquisition of the license to manufacture
and distribute a line of 12-inch Star Wars action figures.
Sideshow plans to provide details of the product line later
in 2005 via www.SideshowCollectibles.com, but collectors
can look forward to the new 12-inch figures hitting store
shelves (and online) in mid 2006.
"We are excited to expand our relationship with Lucasfilm,
and to begin working with Hasbro," said Greg Anzalone,
CEO of Sideshow Collectibles. "As dedicated fans of
both the Star Wars saga and the previous Hasbro product,
we aspire to bring a new level of detail and authenticity
to the 12-inch figure category."
Kenner, a division of Hasbro, first introduced 12-inch
Star Wars figures in 1978. Hasbro reintroduced the format
in 1996, producing updated versions of classic characters
like Luke Skywalker, Han Solo, Obi-Wan Kenobi, and Darth
Vader. "Over the last 10 years, we've produced over
150 different 12-inch Star Wars figures," said Derryl
DePriest, Hasbro's Director of Marketing for the Star Wars
brand. "We have chosen Sideshow to carry the torch
because they have an unparalleled reputation for producing
quality limited edition 12-inch figures."
Sideshow Collectibles announced the 12-inch figure license
on the one-year anniversary of the premiere of Sideshow's
first Star Wars offerings. Sideshow began solicitations
for a line of high-end Premium Format 1/4 Scale Figures
at the San Diego Comic-Con International show in July of
2004. More recently, Sideshow Collectibles announced a line
of life-size Star Wars busts. "The 12-inch Star Wars
line really complements our previous series of Star Wars
collectibles. Our larger scale, high-end Star Wars offerings
are perfect as centerpieces in any collection. They're museum
quality representations of the most heroic and villainous
characters, and they're BIG," says Tom Gilliland, Creative
Director at Sideshow Collectibles. "The 12-inch line
packs the same quality & detail into a smaller and more
affordable package. This 12-inch series also enables us
to go even broader in our character selection than we have
gone previously. Fans of the previous Hasbro 12-inch figures
will be excited by our character choices - our goal is to
enhance, expand, and update the amazing collection that
Hasbro has offered."
"The alliance between Sideshow and Hasbro grew out
of mutual respect within the two companies," said Casey
Collins, Director of Domestic Licensing & Retail Marketing
at Lucasfilm. "Designers at Sideshow were collecting
Hasbro product, designers at Hasbro were collecting Sideshow
product. Sideshow has a fresh and unique approach to the
12-inch collectible figure category - we recognized the
potential in the relationship immediately."
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